What is the hype with Trader Joes’? (VIDEO)

Trader Joe’s is a very unique grocery store chain that, unlike most other stores, almost exclusively sells items under their brand. In becoming the sole provider of such sought-after products, Trader Joe’s has amassed a cult following of patrons who defend their beloved “TJ’s” to the end. Trader Joe’s is known for its fun and artistic advertisement of its products, often reminiscent of signage found in a family-owned market. They value the consumer’s experience above all else, providing the lowest pricing by ethically sourcing goods, and having fewer fees as they sell all their own products. Further, they have significant training for the crew members in ensuring they aid in the brand’s commitment to “creating a store environment that imparts adventure, humor and a warm sense of community.” 

While I have heard many great things from various die-hard “TJ” fans, I had never shopped there previously. Upon the release of all their fall items, I decided it was time to go try it out. In this video, I experience Trader Joe’s for the first time, and pick up some fall products to try and rate.